Creating scannable content or more reader-friendly content is crucial for engaging online readers, moreover, they tend to skim rather than read every word.
If your content is not engaging, you run the risk of accidentally turning away potential customers who may use your goods or services. To get back your potential clients, consider how you may develop a blog that interests your readers. If you are a SaaS content writer, then you must know these tips. Here are some tips to make your blog posts more reader-friendly.
So let’s get started,
#1. Use Attractive Headings and Subheadings (For scannable content)
Break down your content into clear sections with descriptive headings, which helps readers quickly find the information they’re looking for and understand the structure of your post. Attractive titles make it clear to your viewers what your content is about. This may lead them to visit your blogs and make reading your posts easier.
#2. Use Short Sentences and Simple Language ( For scannable content)
Try to write short sentences and aim for 2-3 sentences per paragraph to make your content easier to digest. Shorter sentences are easier to read and understand than longer ones. This also makes you fewer grammatical errors as your sentences are short and sweet.
Avoid jargon and complex sentences that may confuse readers. Keep your language clear, concise, and accessible to a wide audience.
#3. Utilize Bullet Points and Numbered Lists
Bullets points and numbered lists are perfect for summarizing information or highlighting important details, also they are visually appealing and make key points stand out. They are visual aids that can help you organize your information. It can emphasize your main ideas, and make your document more scannable.
#4. Incorporate Images and Graphics
Photos and illustrations make your content more engaging. Use relevant images, infographics, or charts to illustrate your points and add visual interest. Visual elements break up text make your blog post more appealing and help you get the message across. Create original images for blog posts, that make you stand out from all the others.
#5. Use transition words
By using proper transition words you can make your writing much more readable. Transition words give direction to your readers because they give a signal that something is coming up.
- They are words like ‘because’, ‘most important’, ‘therefore’, or ‘besides that’. If you’re summarizing, you’ll use ‘first’, ‘second’, ‘third’, etc.
- If you want to compare, you’ll write ‘same’, ‘less’, ‘rather’, ‘while’, or ‘either’.
#6. Include White Space For More Scannable content
White space around text and between sections to improve readability and prevent readers from feeling overwhelmed. The space around the content and elements on a web page. It’s used to organize the content balance the page’s design, and elements, and improve the visual experience for the user.
#7. Write Descriptive Meta Titles and Descriptions
Make sure your blog post titles and meta descriptions accurately reflect the content. This helps readers quickly determine if your post addresses their needs or interests. The page title with a short description is called the meta description, which you can see while looking at a search engine results page (SERP) after typing in your search query.
#8. Maximum Avoid Difficult Words
Limit the use of words that are difficult to read and remember that reading from a screen is harder for everyone, also words with four or more syllables are considered difficult to read.
#9. Provide Clear Calls to Action (CTAs)
A call to action drives the potential customers which action to take next. It helps to remove friction in moving the user down the sales funnel. If there are multiple desired actions for the user, there can also be multiple calls to action on a page.
Some examples of common actions CTAs buy, book free demo, add to cart, order, try, get started, sign up, subscribe, download, learn more, swipe up, continue, and see more. Guide readers on what to do next after reading your post. Whatever call to action you make it clear and compelling.
#10. Optimize for Mobile
Mobile optimization is the process of adjusting your website content to ensure that visitors access the site from mobile devices. Optimized content flows effortlessly between desktop and mobile devices to provide the user with an outstanding experience.
Many readers access content on mobile devices. So ensure your blog is mobile-friendly. Use responsive design and test your content across various screen sizes to ensure a seamless reading experience.
Conclusion
By implementing these strategies, you can make your blog posts more scannable and reader-friendly, increasing engagement and ensuring your content resonates with your audience.
